Fast Forward
a couple of decades
Okay, I did have it made.
And then, as so often happens with seniority comes stress and more responsibility. I made it to Head of Marketing in a large corporation before I was 30. I lectured at two tertiary institutions. I started an agency with one of my best friends and grew it to be profitable in it's first year.
With life comes other changes - two amazing kids, a move to Australia leaving behind the business I helped grow.
Then, a career pivot into a role as an Executive Headhunter where I counselled hundreds of people on their careers and future over the space of 12 years.
Often those conversations led to people contemplating starting their own businesses and leveraging their skills - especially as they hit their 40's and realised that there is an age ceiling in corporate.
And this is where it dawned on me.
Men would over-inflate their skills and experience. Women would underplay them drastically.
It was sad to see so that many women lacked the confidence to take the leap into a better future on their own terms...
And then one day I simply had enough. I had enough of being written off because I was a woman in her 40's in the corporate world - that crack you fall into between the Gen X Boys' Club and the up-and coming Millennials. I had enough of working in a role that didn't feed my soul. The catalyst was my boss - middle-aged man talking to me like I was 5 years old.
It was time. Time to be me again, and to remember who I was when I as at my best. I've been happier starting and growing my own small business than I ever was "working for the man". And now I'm helping other women do it too.
MY MISSION
is to help women in midlife to exit corporate careers and grow their own freedom businesses.
To help them power up their self-confidence, overcome overwhelm and achieve financial freedom.
I know it's complex out there. We see Millennials and Gen Z's dancing around on Instagram and TikTok, making millions of dollars and we wonder how we fit in. I mean... we come from a generation where the original Instagram was a camera roll which we took to the photo shop to get developed.
My point is that it doesn't have to be complex or scary or solitary starting and growing a small business in mid-life. My process is to keep things simple, with forward momentum in bite sized chunks - exactly how I have built my businesses.
There are two types of women in business
Those that help each other and raise each other up.
And those that trample on other women to get ahead.
I believe that there is more power in community and support - and so I created the "Liberty & Co" - a place where women like us can have access to resources, proven strategies, support and tools to help start and grow solo businesses.
Find out more
Want to start a business?
Free Guide: "Corporate Freedom Blueprint: 5 Solo Premium Solo Business Models for Corporate Women in Midlife"
